An introduction to Paula Ludley Copywriting Services
I help businesses by creating engaging, effective content that persuades audiences to take action.
My work includes website copy, blogs, case studies, promotional literature, press releases and company documentation, all of which require different styles of writing.
All of my content is written without errors or waffle, with the client’s brief as my focus.
Offering excellent value for money, my services are either commissioned directly by the client, or by colleagues in the business growth sector. These might be website designers, marketing agencies, social media companies or business development organisations.
Most of my work comes to me through client recommendation.
Why should you use my services?
Clarity: you know too much
Business owners are often worst placed to write their own content. Immersed in the day-to-day, they make assumptions about what the reader will understand. As a third party, I write your content from the same position as that of your readers, resulting in a clearer understanding of your message.
Cost-effective: a value-driven service at a realistic price
The service I provide is hands-on and proactive. Putting your message across in the most authentic and effective way involves far more than just writing. A competitively priced package of creativity, professional advice and a thorough understanding of your overall marketing strategy, offers a great return on investment.
Flexibility: I work with you or your agent
I can work directly with you or, if preferred, with a nominated third party such as your web designer, marketing agency or SEO consultant. If you are struggling to find a designer or marketing professional, I can introduce you to a network of colleagues I know you can trust.
Time efficient: minimal impact
When I create your content, you won’t invest hours of your valuable time in the project. I ask you a short list of questions and take ownership from there while you run your company. For repeat business, the list gets even shorter as I learn more about your business and its clients.
Content packages: tailor-made options
For projects that involve multiple pieces of work, I offer a bespoke package to cover your entire project. This might, for example, be a website, blogs and leaflets, or copy-editing and case studies. Budgeting is easier, and your brand is consistent across your marketing collateral.
Collaboration with creative colleagues
Website and graphic designers, marketing companies and printers all need to get creative projects over the line, and in many cases it is the content that holds them up. Their clients may be too busy to put it together, don’t know where to start, or simply don’t have the skill.
This is where I come in:
- I can either work directly with the designer’s client, or on a white label basis.
- My services can be either retained for regular assignments, or I can work on ad-hoc projects when required.
If you would like more information on how I can assist you with creating your content, please do get in touch.
